We provide toy-filled birthday gift bags to food shelves and shelters so that parents living in poverty can give their child a birthday gift.

July 22nd, 2015 | Birthdays, Children, Corporate, Donations, Giving, Partners | Join the conversation

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ST.PAUL, MN- JULY 22:  (Back row Right to left) Brian Jennings, NHL Exec VP & CMO, Karen Kitchel, cheerful givers president, Rachel Schuldt, Minn Wild Foundation Exec Director and Jordan Haliburton, Cheerful Givers volunteer gather to celebrate Jalen Robbs (front) birthday as part of the NHL and Wild Foundation’s donation of NHL Legacy donation during 2015 NHL Exchange trade show at Excel Energy Center on July 22, 2015 in St. Paul, Minnesota.  (Photo by Dave Sandford/NHLI via Getty Images) *** Local Caption *** Brian Jennings;Karen Kitchel;Rachel Schuldt;Jordan Haliburton;Jalen Robbs;

ST.PAUL, MN- JULY 22: (Back row Right to left) Brian Jennings, NHL Exec VP & CMO, Karen Kitchel, cheerful givers president, Rachel Schuldt, Minn Wild Foundation Exec Director and Jordan Haliburton, Cheerful Givers volunteer gather to celebrate Jalen Robbs (front) birthday as part of the NHL and Wild Foundation’s donation of NHL Legacy donation during 2015 NHL Exchange trade show at Excel Energy Center on July 22, 2015 in St. Paul, Minnesota. (Photo by Dave Sandford/NHLI via Getty Images)

As part of the National Hockey League’s Legacy Initiative, a philanthropic endeavor to support a community organization in the host city of an NHL event, the NHL, with the Minnesota Wild and its licensees, made many product donations to Cheerful Givers.

Brian Jennings, NHL Chief Marketing Officer and Executive Vice President, commented ““The annual NHL Exchange trade show is an opportunity for the League’s licensees to promote new and exciting products designed for fans to celebrate their passion for the game for the upcoming season. Together with our licensees, we are pleased to be able to offer a very special preview of next season’s offerings with Cheerful Givers through the donation of hundreds of gift bags filled with NHL-licensed products.”

The NHL 2015 Exchange at Excel Center in St. Paul began with a birthday celebration where NHL and Minnesota Wild executives joined Cheerful Givers President, Karen Kitchel to learn more about the organization. Also participating were Jordan Haliburton, representing the many special education volunteers who assemble birthday bags as well as Partnership Academy students, Jalen and Faith Robbs, who participated in filling Cheerful Givers one millionth birthday bag in May. To recognize Jalen’s tenth birthday, a special cake was presented along with some special NHL and Minnesota Wild gifts.

Cheerful Givers is most appreciative of the wonderful donations which are sure to bring birthday joy to many children.

Watch video of event here.

 

 

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